What are the challenges companies face in the current economy?

An uncertain economy combined with an ever-shifting political environment is challenging companies of all sizes to do more with less. Many companies are reevaluating their tech stack and cutting unnecessary spending, particularly in technology.

Why is digital grassroots advocacy important for companies?

Companies may feel pressured to cut back on advocacy during budget cuts, but a strong digital grassroots advocacy effort is essential. It helps corporations stay ahead of policy shifts that can impact their operations and bottom line.

What issues are likely to impact corporations in 2024?

In 2024, corporations touching on issues such as taxes, healthcare, regulation, immigration, spending priorities (energy, infrastructure, and defense), and geopolitical conflicts are most likely to see significant impacts.

How does corporate social advocacy differ from corporate social responsibility?

Corporate social advocacy is a departure from traditional corporate social responsibility; stakeholders now expect businesses to take a more front-facing role on social issues, which is increasingly demanded by consumers and employees.

What are some myths about advocacy programs?

The report debunks five myths about advocacy programs, including that they are cost-prohibitive, redundant if a lobbying team exists, unwanted by consumers, time-consuming, and that they force a choice between quantity and quality of engagement.

Are advocacy programs cost-prohibitive?

No, advocacy programs are value creators, not cost drivers. Digital advocacy is a cost-effective method of outreach that builds long-term relationships with advocates, reducing the need for constant recruitment.

Do I need both advocacy programs and a lobbying team?

Yes, both are necessary. Online advocacy enhances the impact of lobbying efforts by providing visibility and context to the issues being addressed.

Do consumers want to engage in advocacy?

Yes, consumers are eager to take action and share their advocacy efforts. A significant percentage of Americans have engaged in activism on social media and trust content shared by peers.

Can online advocacy deliver both quantity and quality of engagement?

Yes, online advocacy can achieve both high volumes of actions and high-quality engagements. Successful advocacy requires both to effectively communicate and persuade lawmakers.

What should companies do to enhance their corporate advocacy efforts?

Companies should consider upgrading their tech stack or starting their corporate advocacy from scratch. Utilizing platforms like Speak4 can provide seamless integrations and features that enhance advocacy efforts.

How can I get started with corporate advocacy?

To get started with corporate advocacy, companies can reach out to advocacy platforms like Speak4 for support in upgrading their technology and implementing effective advocacy strategies.