Business leaders have many competing priorities and goals. You want to focus on getting customers’ hands on your product. Anything else may feel like a distraction.
However, in today’s political and legislative environment, businesses can’t afford to opt-out.
Your company needs to stay responsive to the world in which you operate – a world of rapidly shifting regulations and hyper-conscious consumers invested in companies’ missions and values as much as their product offerings. It’s critical to communicate and build support with customers and allies on important issues impacting your business.
Speak4 makes it simple to take on grassroots advocacy work for your corporation without sacrificing your other business priorities.
See how we streamline digital advocacy for our corporate partners to create a straightforward experience for business leaders and advocates alike:
Headache-Free Lawmaker Contacts
You know you need to get a message to a lawmaker when it matters. You don’t have time for cumbersome functionality that requires extensive training to use (on both your end and the advocate’s end) – and you certainly don’t have bandwidth to deal with broken tech once your campaign is already running.
How Speak4 Can Help:
We’re all about simplicity.
- Our platform is intuitive – partners are able to launch a new campaign in under 10 minutes.
- Our platform is mobile-optimized for easy navigation on the advocate’s end.
- Speak4’s industry-leading targeting capabilities allow you to reach anyone with an email address: lawmakers at the federal, state and local levels; legislative bodies; specific committees; or, in the event of a comment drive, our platform integrates directly with Regulations.gov.
Quality AND Quantity Activations
To have staying power with lawmakers in an overcrowded advocacy environment, your campaign needs both quality AND quantity actions. Your message needs to break through creatively and consistently to capture and hold decision makers’ attention.
How Speak4 Can Help
Innovation is one of our key principles – and we only develop features that help our partners get results.
- We focus on driving advocates to take high-quality actions that grab lawmakers’ attention – features like:
- StoryTeller Mode, which allows advocates to record personalized testimonial videos.
- Message Variants, which allows advocates to vary their message to maintain an organic campaign feel and prevent lawmaker wearout.
- Woo & Boo, allowing advocates to thank a lawmaker for taking a desired action or push them to change their stance on a given issue – with a single action.
- To deliver quantity, we optimize for Advocate Lifetime Value (ALV) – maximizing the number of total actions an advocate takes in their lifetime. Our ALV-boosting features include:
- Action Centers, which allow advocates to quickly take action across multiple campaigns.
- Send+, which doubles your campaign’s impact by generating automated follow-up messages on behalf of advocates after a set number of days.
- Message Scheduling, which holds your advocates’ messages for a period of time to allow your team maximum flexibility when it comes to timing the impact of your campaign.
- Saved Advocate View, to automatically pre-fill your advocates’ information on Speak4 campaign pages to reduce friction and increase engagement. In fact, one partner saw a 9x increase in conversions.
We Reinforce – Not Replace – Your Current Tech Stack
How Speak4 Can Help
We built Speak4 to integrate seamlessly with your current tech stack – no exceptions.
- Our white-labeled Zapier connections support user data flow to more than 5,000+ platforms outside of Speak4, allowing us to play nice with your existing ESP, CRM and other tools.
- Don’t want users visiting a standalone campaign page? Our White Labeled Form Embeds allow Speak4 forms to match the formatting of your existing site.
- Custom Domains permit you to match your Speak4 URL to your campaign branding and current URLs for a consistent look.
Measurement That Makes Sense
How do you know you’re actually moving the needle with your campaign? You need a platform that ditches vanity metrics and identifies the key performance indicators (KPIs) that matter to help your team make smart decisions.
How Speak4 Can Help
Speak4 was built by professionals, for professionals. Our reporting functions reflect our deep experience in optimizing campaigns for maximum performance:
- You can slice and dice your data with our Enhanced Reporting Features – sorting by advocate, messages, specifics actions and more – and create saved reports for lightning-fast measurement.
- Our Performance Marketing Toolkit includes features like URL pass-through parameters, script tracking and UTM tracking and reporting to allow you to measure the effectiveness of your organic and paid efforts.
When facing the deluge of corporate to-dos, it can feel overwhelming to add “assess digital advocacy” to your plate. As outlined above, our goal is to cross more items off your list instead of adding to it: we keep our platform simple, prioritize both quantity and quality, integrate into your existing workflows and make your progress measurable.
Speak4 is ready to help carry your corporate campaign over the finish line. You in?