Companies can’t afford to opt out of a strong grassroots advocacy program. Speak4 is here to help.
Business leaders have many competing priorities and goals. You want to focus on getting customers’ hands on your product. Anything else may feel like a distraction.
Speak4 makes it simple to take on grassroots advocacy work for your corporation without sacrificing your other business priorities. We understand your need to communicate and build support with customers and allies on important issues impacting your business – and we make it simple.
Here’s how we streamline digital advocacy for our corporate partners:
Headache-Free Lawmaker Contacts
Speak4 prioritizes simplicity for our corporate partners – making our tool easy-to-use from your least-tech-savvy customer to your busiest C-suite executive:
- Our platform is intuitive – corporate partners are able to launch a new campaign in under 10 minutes. That means less time spent setting up your tool and more time using it.
- Our platform is mobile-optimized for easy navigation on the advocate’s end (no confusion for consumers).
- Speak4’s industry-leading targeting capabilities allow you to reach anyone with an email address: lawmakers at the federal, state and local levels; legislative bodies; specific committees; or, in the event of a comment drive, our platform integrates directly with Regulations.gov.
Quality AND Quantity Activations
Your message needs to break through clutter. Our innovative features allow your corporation to drive both quality and quantity when it comes to your advocacy. No sacrifices.
We focus on driving advocates to take high-quality actions that grab lawmakers’ attention – features like:
- StoryTeller Mode, which allows advocates to record personalized testimonial videos.
- Message Variants, which allows advocates to vary their message to maintain an organic campaign feel and prevent lawmaker wearout.
- Woo & Boo, allowing advocates to thank a lawmaker for taking a desired action or push them to change their stance on a given issue – with a single action.
To deliver quantity, we optimize for Advocate Lifetime Value (ALV) – maximizing the number of total actions an advocate takes in their lifetime. Our ALV-boosting features include:
- Action Centers, which allow advocates to quickly take action across multiple campaigns.
- Send+, which doubles your campaign’s impact by generating automated follow-up messages on behalf of advocates after a set number of days.
- Message Scheduling, which holds your advocates’ messages for a period of time to allow your team maximum flexibility when it comes to timing the impact of your campaign.
- Saved Advocate View, to automatically pre-fill your advocates’ information on Speak4 campaign pages to reduce friction and increase engagement. In fact, one partner saw a 9x increase in conversions.
We Reinforce – Not Replace – Your Current Tech Stack
How do you know you’re actually moving the needle with your campaign? You need a platform that ditches vanity metrics and identifies the key performance indicators (KPIs) that matter to help your team make smart decisions.
- Our white-labeled Zapier connections support user data flow to more than 5,000+ platforms outside of Speak4, allowing us to play nice with your existing ESP, CRM and other tools.
- Don’t want users visiting a standalone campaign page? Our White Labeled Form Embeds allow Speak4 forms to match the formatting of your existing site.
- Custom Domains permit you to match your Speak4 URL to your campaign branding and current URLs for a consistent look.
Measurement That Makes Sense
How do you know you’re actually moving the needle with your campaign? You need a platform that ditches vanity metrics and identifies the key performance indicators (KPIs) that matter to help your team make smart decisions.
- You can slice and dice your data with our Enhanced Reporting Features – sorting by advocate, messages, specifics actions and more – and create saved reports for lightning-fast measurement.
- Our Performance Marketing Toolkit includes features like URL pass-through parameters, script tracking and UTM tracking and reporting to allow you to measure the effectiveness of your organic and paid efforts.