This past year, we faced a choice:
- Try to one-up the competition by being the “best” at everything – email, CRM, etc.
- Try to one-up ourselves by being the best at advocacy.
We chose the latter, upping the advocacy ante by doubling down on our grassroots specialization.
Winning Best Advocacy Technology Platform at the 2025 Reed Awards is proof that staying true to that mission pays off.
For three years, we’ve disrupted advocacy with an innovative, partner-first approach. We ditched the “tech stack takeover” blueprint laid out by our competitors and focused on fulfilling our partners’ wishlist functionality.
We had one-on-one discussions with partners about the features they need to reach their grassroots goals, then applied our learnings from two years of industry-first innovation. This collaborative approach resulted in the rollout of major new features, including international targeting (CA and AU), our intuitive GOTV tool and our Click-To-Call feature.
To assist our partners further, we upgraded our large language model (LLM) and integrated it seamlessly into our tools, allowing partners to consult with AI efficiently as an advisor as they build appealing, persuasive campaigns and landing pages. Our tool then allows them to directly incorporate feedback from the AI into their settings.
We’re proud to be the trusted platform powering grassroots-forward campaigns—and we’re just getting started.
Thank you, Campaigns & Elections, and congrats to all the winners!