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Sends

Email your advocates without leaving Speak4. Sends lets you email the advocates who have taken action on your campaigns, from your own domain and with your own branding.

You pick your audience, write your message, preview it and schedule it on the same platform you use to run your campaigns. There’s no need to export your advocate list into a separate email tool. Sends works with Advocate Profiles, so any segment you save there is ready to email.

What Is Sends?

Sends is Speak4’s built-in email tool for the advocates in your account. You choose recipients by filtering your advocates or starting from a saved segment. Then you write the email in a visual editor and track delivery, open and click rates after it sends.

What You Can Do

  • Target by district, campaign or source. Filter advocates by campaign, landing page, lead form, location, legislative district, or UTM parameters. Or start from a saved segment.
  • Write in a visual editor. Add headings, lists, images, and buttons. A button can link to any URL or to one of your Speak4 landing pages.
  • Personalize each email. Merge tags fill in each advocate’s details, such as first name, state or zip code, in the subject line and message.
  • Preview before you send. Send a test email to yourself or a teammate as many times as you need.
  • Schedule, edit, or cancel. Pick a future date and time. You can edit or cancel the send until it starts processing.
  • Track results. See delivery, open, and click rates for every send.
  • Use custom HTML. Edit the HTML for a single send without changing your default template.

How It Works

  • Set up your sending domain. Add your domain in Speak4, then add the DNS records it generates at your domain provider. Your IT team may need to help.
  • Add your branding. Set your logo, primary color, font and email footer.
  • Choose your advocates and write your email. Filter your advocates or start from a saved segment.
  • Preview, schedule, and track. Send yourself a test, pick a send time and review results on the Sends tab.

Why It Matters

Your advocates have already acted on your issue once. Sends lets you stay in touch with them year-round, not just when a bill is moving. Consistent engagement keeps them connected to your issue between campaigns, so they’re primed to mobilize the moment you need them. Over time, one action turns into many, and each advocate’s lifetime value grows.

FAQs

Who can I email with Sends?

Advocates who have taken action on your Speak4 campaigns, plus imported contacts. You narrow the list with filters or a saved segment.

Do I have to use Sends to email my advocates?

No. Sends is optional. You can keep using email tools like Iterable, or whatever platform works best for your team.

Do I need my own email domain to use Sends?

Yes. You add and verify a sending domain before you can create a send. Speak4 recommends using a subdomain so the setup doesn’t conflict with your main domain’s email.

Can I personalize email sends to each advocate?

Yes. Merge tags insert details like first name, last name, state, and zip code into the subject line and message.

Can I schedule an email send for later?

Yes. You can edit or cancel a scheduled send until it starts processing. Once processing starts, it can’t be canceled.

Are new advocates included in a scheduled send?

Yes, if they match your filters. The final advocate count is set within 24 hours of the scheduled send time.

What email metrics does Sends track?

Delivery, open, and click rates for each send. The Advocate Profiles dashboard also shows totals across all of your sends.

Do emails sends include an unsubscribe link?

Yes. Your email footer must include the unsubscribe merge tag, which gives each advocate their own unsubscribe link. The default template includes it.

Can I use my own HTML email template?

Yes. You can edit your account’s email template, or use custom HTML for a single send.

Can I text advocates with Speak4?

Texting is coming soon.