End-of-year recaps can feel a little… predictable. Another “year in review,” another highlight reel that doesn’t quite hit like it used to.

Not this one.

The advocacy DJs at Speak4 are back with our 2025 Wrapped – a greatest-hits compilation from a year defined by disruption, resilience and quiet innovation that powered some of the loudest voices in democracy.

Scroll down to see the full log of our work in 2025 and listen along to the playlist here.

Our Year at a Glance: “Can’t Stop” – Red Hot Chili Peppers

In a year marked by AI upheaval, regulatory turbulence and shakeups across the legacy vendor landscape, advocacy organizations didn’t need more noise – they needed reliability.

Speak4 rose to the moment by doing what true innovation does best: getting out of the way so our partners could get stuff done.

Since our launch, we’ve stuck to three principles – simplicity, innovation, and partnership. In 2025, that commitment earned us our strongest year yet: supporting advocacy at massive scale while keeping our platform intuitive, resilient, and human-centered.

And the industry noticed.

Awards Season: “Steady, As She Goes” – The Raconteurs

Four years running – and 2025 came with a double win.

This year, Speak4 was honored by Campaigns & Elections with two CampaignTech Awards:

Product or Service of the Year
Pioneering Use of Digital

It marks our fourth consecutive year taking home CampaignTech honors. We are thrilled to have built a track record of consistent excellence.

Always Innovating: “Electric Feel” – MGMT

Innovation doesn’t always look flashy. Sometimes it looks invisible – and that’s exactly the point.

In 2025, we shipped 288+ features and improvements, all designed to quietly strengthen campaigns without adding complexity. Highlights included:

AI Smoothing to refine advocate messages for tone and accuracy
Action Review upgrades for safer, smarter content oversight
Storyteller Mode updates for more personal, authentic advocacy

Every update shared the same goal: make advocacy feel simple, even as the landscape got more complex.

Under the Hood: “Titanium” – David Guetta ft. Sia

While campaigns surged on the front end, we rebuilt and reinforced the engine underneath.

In 2025, Speak4 rolled out major infrastructure upgrades to ensure our platform could scale without blinking:

New CRUD API
Faster batch processing
90% memory reduction
Durable objects and message queues
Database index audits
Auth0 SSO for secure, streamlined access
Cloudflare and AWS enhancements for speed and resilience
Enhanced form autofill capabilities for cleaner data and fewer failures
Email rotation to improve deliverability, load balancing and long-term scalability across domains

The result? A platform built to support advocacy at scale – without slowing partners down when it matters most.

Advocacy at Scale: “Empire State of Mind” – Jay-Z & Alicia Keys

This year, advocacy didn’t just grow – it accelerated.

In 2025, Speak4 powered:

A 58% year-over-year increase in new campaigns launched
3.2 million new advocates
19.6 million messages delivered to decision-makers

When the stakes were high and timelines were tight, our partners trusted Speak4 to deliver – and the numbers tell the story.

Data You Can Trust: “Numbers” – Daughter

Accuracy isn’t a feature. It’s the foundation.

As advocacy scaled, so did our commitment to data quality, coverage, and reliability. In 2025, our Data team worked behind the scenes to ensure every message landed where it should.

Key wins included:

2,500+ recipient updates
300+ vacant seat and migration updates
Automated election data powered by 39+ scrapers
Canada and Australia data audits completed
New officeholder and international targeting audit tools
Improved committee data handling and election calendars
Standardized vacant-seat tracking
Enhanced sanitization and validation for phone, zip and email fields
Reduced form submission failure rates through better field logic
Validation of 25,000+ advocate records
Meta lead form verification

And while other platforms lost access, Speak4 remained one of the only grassroots tools still able to submit comments to Regulations.gov – proof of airtight deliverability and engineering resilience.

Invisible Integrations, Real Results: “Smooth Operator” – Sade

We’ve never believed in a one-size-fits-all tech stack.

In 2025, Speak4 doubled down on frictionless integrations that let partners build advocacy systems their way – without sacrificing performance.

Custom Read APIs and Zapier integrations now connect Speak4 with 7,000+ platforms
As of October, 25% of partners had a live integration, from webhooks to LP Post APIs
Embedded Speak4 forms eliminated extra clicks and matched partner branding perfectly

In a recent corporate partner campaign, embedded Speak4 forms converted at more than double the rate of traditional links – a powerful reminder that when technology disappears, results speak louder.

Partner Success: “Lean on Me” – Bill Withers

Innovation only matters if people feel supported.

In 2025, our Partner Success team delivered its strongest year ever – not just reacting to issues, but building proactive, trusted relationships.

By the numbers:

Support volume nearly doubled year over year
Average time to resolution dropped by 60%
100+ hours spent in dedicated onboardings and strategy sessions
85 new partners welcomed

Accessibility remained a priority, too. In partnership with the American Council of the Blind, we revamped landing pages to improve screen reader clarity – resulting in stronger performance for ACB’s advocacy base.

Learning, Listening, and Leading: “The Middle” – Jimmy Eat World

Easy integrations don’t stop at the keyboard.

In 2025, we continued to invest in people-centered conversations across the advocacy ecosystem, including:

7 webinars with speakers from grassroots, corporate, enterprise, hiring and legislative backgrounds
Reports and white papers on reaching lawmakers effectively, maximizing recess periods and avoiding common advocacy pitfalls
Off-the-record Hill conversations with legislative staff about constituent communications and workflow realities
Events with digital journalists and influencers examining how social media reshaped the 2024 elections and governance

Through it all, we listened – to partners, to policymakers, and to the people receiving advocacy messages – so we can keep building what actually works.

Looking Ahead: “The New Year” – Death Cab for Cutie

As we head into 2026, we’re not just updating a platform – we’re redefining what reliability means in advocacy tech.

Speak4 is the invisible engine behind the most impactful voices in democracy, empowering campaigns to move faster, connect smarter and advocate better.

Because true innovation doesn’t compete for attention.

It clears the path for change.

Here’s to another year of listening, adapting – and making advocacy work.

Here to Help

Whether you’re refining your advocacy strategy or need extra support at scale, we’re happy to help. Connect with Speak4 here.

Advocacy in 2025, Wrapped: Speak4’s Greatest Hits