If your state’s legislative session is ending soon, we’ll be blunt: if your issue isn’t going your way, you need to move. Now.
The uncertain policy environment has pulled no punches for advocacy campaigns. If you’re getting hosed (or hearing crickets), you need smart, efficient grassroots tactics that can make a splash before lawmakers head home for the summer.
Here’s how to make the most of this precious window of opportunity:
1. Go for quality AND quantity.
Want to get noticed? Combine quality (personalized engagements from advocates) with quantity (power in numbers) to become undeniable. Speak4 partners can leverage a combination of features to achieve this, such as:
- Deploying Send+ to immediately double the impact of your campaign, followed by a redirect to StoryTeller Mode to send personalized testimonial videos to lawmakers.
- Activating Message Scheduling to hold letters until the day of a hearing and redirecting to Click-To-Call to drive calls to lawmakers in the interim.
2. Prioritize who matters most.
Reserve your energy. Focus on the decisionmakers who matter MOST to your effort and drive your message home. Don’t be afraid to switch up your targeting and ask yourself: is targeting the executive branch useful to your effort at this moment, or would you be better served identifying Congressional, state or regulatory targets?
Once you’ve identified essential decisionmakers, leverage Advanced Messaging and Message Variants to tailor your letters to speak directly to them.
3. Urgency, urgency, urgency.
This month is a sprint, not a marathon. Focus on activating your supporters with urgent calls-to-action that motivate them to act now.
Pro tip: Adding gamification features like shotclocks and progress bars to your campaign page can boost your conversion rate by 15%.
4. Define your “win.”
Ambition and realism go hand-in-hand here. What does a “win” look like for this month?
- Getting X number of calls to lawmakers?
- Building a repository of letters to hold until September?
- Collecting X survey responses?
As always, our Partner Success team is ready to assist you in defining success in a Strategy Session (or an email at help@speak4.co).
Good luck on your sprint – we’ll be rooting for you at every step!