You’re never too big for the basics.
Whether it’s your first time running an advocacy campaign or you’re a seasoned grassroots guru, the basics of advocacy are too important to ignore.
To help you ensure the foundation of your advocacy funnel is airtight, we’ve
distilled our Grassroots Summer School webinar series into three core lessons: Advocacy Basics, Tech Stack Facts and Advocacy Dos & Don’ts.
Read on to see if your advocacy efforts are worthy of an A+ or need a little extra tutoring.
- Lesson 1: Advocacy Basics
- Lesson 2: Tech Stack Facts
- Lesson 3: Advocacy Do’s and Don’ts
LESSON 1: Advocacy Basics
What Is Grassroots Advocacy?
Grassroots advocacy is powered by people speaking up – calling lawmakers, sending letters, showing up at hearings – and pushing for change on issues that are important to them.
As Speak4 CEO Joe Mansour put it: “Grassroots advocacy is when ordinary people mobilize to influence public policy or government decisions – typically by contacting elected officials, participating in campaigns, or raising public awareness on issues that directly affect their communities.”
Advocacy has layers, and each plays a role in moving policy:
