Integrate, Automate and Accelerate Your Advocacy.
Speak4 connects with the platforms you already use — from CRMs and email tools to analytics and automation systems — creating one connected ecosystem for advocacy and engagement. With integrations powered by Zapier, NationBuilder, Salesforce (coming soon!), and custom data pipelines, Speak4 ensures every action taken by your advocates flows seamlessly into your existing workflows.
The result? Smarter campaigns, faster follow-ups, and data that’s always where you need it.
Zapier
The Speak4–Zapier integration connects your advocacy campaigns with thousands of popular business tools — including CRMs, email platforms, spreadsheets, and communication apps. It’s built for teams that want to automate repetitive workflows, eliminate manual data entry, and keep supporter engagement flowing effortlessly between Speak4 and the systems they already use.
Zapier is a no-code automation platform that allows you to link Speak4 with over 8,000 other applications. You can build custom “Zaps” that automatically trigger actions when someone takes an advocacy action — like adding that supporter to your CRM, sending a personalized email, or notifying your team in Slack.
This integration empowers your organization to:
- Connect with the tools you already use: Sync with HubSpot, Salesforce, Mailchimp, Google Sheets, and thousands more — no developers required.
- Save time through automation: Routine updates, notifications, and data syncs happen automatically.
- Fit your unique workflows: Configure Speak4 to mirror your internal processes instead of changing them.
- Scale as you grow: Add or refine automations as your campaigns expand.
How it works:
Zapier acts as a bridge between Speak4 and other apps using each platform’s APIs. You connect your accounts, choose a Trigger (like a new advocate signing), and select an Action (like adding them to your CRM). Zapier handles the rest in real time — no code, no complexity.
Webhooks
The Speak4 Webhooks integration gives your organization real-time control over how and where data flows. Designed for teams that value instant updates and flexible connectivity, it lets Speak4 automatically push supporter actions to your CRM, analytics platform, or any custom system the moment they occur — no delays, no manual syncing, no middleman.
Webhooks act as instant notifications between systems. When an event occurs in Speak4 — like someone signing a campaign or updating their information — Speak4 immediately “pushes” that data to another app or system of your choice. You can use Webhooks directly with your own databases or connect them through Zapier for a no-code setup.
This integration enables:
- Instant data delivery: Updates arrive the moment an action happens.
- Flexible connection options: Integrate directly with your CRM, analytics tools, or middleware.
- Automation of manual processes: Stop exporting and importing CSVs — data moves automatically.
- Advanced workflows: For technical teams, Webhooks offer a powerful way to build fully customized automations.
How it works:
Webhooks send structured data (usually JSON) via real-time HTTP POST requests to a URL you specify. When an event occurs in Speak4 — such as a new advocate signing a campaign — that data is delivered instantly to your endpoint, triggering whatever follow-up action you’ve defined. For teams without developers, Zapier can manage these Webhooks behind the scenes.
Nationbuilder
The Speak4–NationBuilder integration bridges the gap between advocacy and relationship management. It automatically syncs every supporter action in Speak4 to your NationBuilder nation, helping campaigns, nonprofits, and organizations build richer profiles, drive deeper engagement, and follow up faster — all from within their existing CRM ecosystem.
NationBuilder is a community-building platform that combines website hosting, CRM, email, and fundraising tools to help organizations mobilize supporters. By connecting Speak4 with NationBuilder, your advocacy data flows directly into your organizing environment, ensuring supporter records are always current and complete.
This integration delivers:
- Automatic advocate syncing: Add every new Speak4 advocate to your NationBuilder Signups automatically.
- Action tracking: Log each advocacy action as an engagement event in the NationBuilder Donation model (per NationBuilder’s recommendations).
- Enriched supporter data: Apply campaign tags via the SignupTags model for improved segmentation and targeting.
- Unified relationship management: Follow up with advocates via email, SMS, or phone — all tracked inside NationBuilder.
How it works:
Speak4 connects to NationBuilder’s API to send data in real time. When someone takes action on a Speak4 campaign, they’re added as a new Signup in NationBuilder, their actions are logged as Donation-type entries, and relevant campaign tags are applied for filtering and outreach. This creates a complete, real-time feedback loop between advocacy engagement and relationship management.
Custom SFTP Imports
For organizations managing large volumes of advocate data, the Speak4 Custom SFTP Import integration delivers enterprise-grade automation without added complexity. It connects directly to your secure file system, automatically importing, validating, and processing supporter data around the clock — ensuring accuracy, reliability, and zero manual overhead.
This custom integration enables clients to bridge Speak4 with their internal databases through an automated, monitored import process. It’s ideal for teams that need high-volume, secure, repeatable data transfers but prefer not to manage API integrations directly.
Benefits include:
- Operational efficiency: Eliminate manual uploads — simply drop files into your SFTP folder and let Speak4 do the rest.
- Data integrity: Standardized processing reduces human error and creates a full audit trail of every import.
- Business continuity: Imports run 24/7, handling large data sets with no IT intervention.
- Scalable performance: The system grows with your database size and activity level.
How it works:
Speak4 continuously monitors your designated SFTP folder for new CSV files. When a file appears, it’s securely retrieved, validated, and processed in batches. Each record is parsed, duplicates handled according to your rules, and the results logged with notifications for success or error states. Processed files are archived with timestamps and securely deleted per retention policies.
Salesforce CRM (coming soon)
The upcoming Speak4–Salesforce integration will bring your advocacy data directly into one of the world’s most trusted CRM platforms. It’s designed for organizations that rely on Salesforce to manage relationships, track outcomes, and personalize engagement — letting Speak4 feed supporter actions, campaign insights, and engagement history directly into your CRM in real time.
Salesforce is the industry standard for customer relationship management, used by advocacy, nonprofit, and enterprise teams worldwide. The Speak4 integration connects your advocacy platform to Salesforce’s Sales Cloud, allowing for seamless data flow between supporter actions and your broader engagement strategy.
Key benefits include:
- Real-time syncing: Keep your Salesforce records instantly updated with new Speak4 actions.
- Custom field mapping: Match Speak4 fields to any Salesforce object or custom configuration.
- Improved segmentation: Build reports and automations based on live advocacy data.
- Reliable data flow: Built-in error handling, retry logic, and transparency into success/failure logs.
How it works:
Speak4 uses the Salesforce API to transmit data securely in near real time. When a supporter takes action, their details and campaign metadata are mapped to Salesforce objects according to your configuration. Failed records are retried automatically for temporary issues or flagged for manual review. The result is a transparent, resilient data connection between your advocacy campaigns and your CRM.