Are Your Advocacy Ads Reaching the Right District?
There’s an old adage, “close only counts in horseshoes and hand grenades.”
Many advocacy campaigns target using ZIP code data, but often times ZIP codes don’t always align with congressional or state legislative districts.
In these cases, close enough isn’t good enough.
This means you could be paying to reach people who can’t influence the lawmakers you’re targeting.
Join us July 9 at 1:00 PM ET to see how to:
- Find the ZIP codes that actually belong in your target districts
- Confirm your advocates are reaching the right lawmakers
- Reduce wasted ad spend on out-of-district audiences
- Measure the true reach of every campaign
Why We Redesigned The Builder Everyone Loved
“If it’s not broken, don’t fix it.”
When it comes to better, faster tech, Speak4 Chief Creative Officer Mat Masoni begs to differ. Great products shouldn’t stop evolving because people like them.
Mat shares his take on the problem with successful software and why we decided to redesign Speak4’s Landing Page Builder:
Want to see the revamped Builder for yourself? Explore Speak4’s Landing Page Builder with Action Flows here.
The Right to Petition
As America celebrates its 250th anniversary, Speak4 CEO Joe Mansour reflects on a simple question: Why did the Founders make the right to petition our government part of the First Amendment?
That question leads back to the Declaration of Independence, a reminder that advocacy has been part of American democracy since the beginning.
More soon,
The Speak4 Team