Watch our latest webinar and read the case study below, where we pop the hood on Turo’s advocacy program and explore the workarounds that put gas back in their grassroots engine.
WATCH: Turo’s Tech Stack Tuneup Webinar
The Situation
Turo, the world’s largest car sharing marketplace, was advocating for a California bill that would address an unfair increase in insurance costs. The bill’s failure could jeopardize Turo’s operations in the Golden State.
Searching for a better way to mobilize advocates, Turo sought a vendor with a core focus on grassroots advocacy, exceptional customer support and quality-enhancing story collection features.
The Challenge
Turo was hesitant about partnering with another grassroots advocacy tool after experiencing challenges with previous vendors.
They wanted to avoid the product bloat and inefficiency of “all-in-one” advocacy solutions, poor customer service and hard-to-learn platforms.
It was crucial that a new partner could swiftly transfer years of important campaign data and advocate stories without disruption.
The Partnership
As they explored partnership with Speak4, support was a key differentiator.
“You were seriously listening to what we needed,” said Sami Erickson, Turo’s Senior Manager of Grassroots & Community Relations. “You even built new functionalities we requested before we signed, which showed you weren’t just lip service. You were actually putting in the work.”
Within days of onboarding, Turo’s data transfer was complete and they launched their first campaign.
“You were able to plug in seamlessly to the tools we were already using. It felt like a white glove service,” said Erickson. “I appreciate being able to speak directly with Partner Success and Product for guidance or creative workarounds. That’s a level of access I haven’t been able to get anywhere else. It feels more like a partnership.”
Results
Getting creative with the Speak4 platform and sharing quality stories with lawmakers helped Turo drive results in unexpected ways.
“The platform is not complicated. Before, I had to think through every committee a bill might go to, then set everything up for the next six months for every possible permutation of how things may turn out. But with Speak4, it’s easy to get something up and running.”
Turo celebrated a big win when the bill received Gov. Newsom’s signature in September 2024. Their campaign recruited 2,266 advocates and generated 31,955 messages for lawmakers.
“Using Speak4 helped us achieve our most successful grassroots campaign to date, helping the team secure this major victory for the Turo community.”
Switching from a legacy vendor to Speak4 doesn’t have to be scary.
We’re your partner every step of the way, from call #1 through policy battles to come.
Thinking about making the switch? Let’s talk. Schedule a call.